The Google SERP API has been the big fuss within the SEO community, since as to whatever the SEOs do not want to be on the first page of Google’s search results. Besides, the denizens also see the Google SERP API as their secret weapon in their nook of time. Being an SEO, you need to understand the working of the Google SERP API and how it can help you out with your daily SEO jobs.
To begin with, the Google SERP API allows a webmaster to perform a wide range of functions on his website such as scraping search engine result pages (SERPs) and indexing them in a database. With the help of the Google SERP API, you can even change the format of the search query to a more customized one for better ranking. All these are done by sending back queries to the Google server, which in turn will tell the spider to crawl and index the website accordingly.
However, many users are skeptical about the accuracy of the above-mentioned functionality of the google serp api, especially when they realize that most of the websites that make use of the system are little more than informational tools or advertising portals. What users need to understand is that this is no ordinary functionality. In fact, Google itself tracks the pages that are crawling and indexed, and then creates a knowledge graph, or set of Knowledge Graphs, based on those pages. This enables the webmaster to get data from the system and make relevant alterations to increase user experience and search engine visibility.
Apart from the simple functionality, the Google SERP API makes it much easier for webmasters to collect the required information from their websites and send them to the Google servers for crawling. As a result, the webmaster gets faster indexing times, reduced crawl rate and increased website traffic. The necessary information is sent in the proper manner, including the meta tag details, title, and description. In addition to that, the Google SERP API also allows the webmaster to specify the method of transfer of the requested data into the Google servers and to specify the list of rules that should be crawled instead of the full URL.
The Google SERP API makes it very easy for search engine crawlers and spider software to identify and rank well. When a page is indexed and has the required keywords, Google sends an internal “Sitemap” back to the user. With the help of the Sitemap, search engines can crawl a website and index its contents. On the other hand, when a website is not indexed, the user does not see any “Sitemap”. However, if the webmaster has implemented the Google SERP API, he can make sure that his site will be crawled fairly often, and this will in turn improve the rankings of his site.
While it was possible to extract and read web pages using the third-party Google serp toolkit, it was a tedious process and required advanced knowledge on the structure of the source code. Now with the help of the google sheets and the use benchmarking application, one can create custom web applications that make use of the Google APIs to crawl the websites, extract the relevant information from the source code and send it to the Google servers. The source code is written in an easy to understand, standard Java programming language, and the test cases are written in the familiar M Unit testing framework.